A COMPREHENSIVE RESOURCE TO USER-GENERATED CONTENT (UGC) FOR BRANDS IN SAUDI ARABIA


The Definitive Handbook to UGC in Saudi Arabia

Introduction to UGCUser-produced material (UGC) is any material—videos, images, opinions, site posts—developed by customers as an alternative to manufacturers. Together with the rise of social networking and electronic platforms, UGC has grown to be a powerful tool for marketers, enabling brand names to leverage authentic content developed by t

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